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Head of Brand Management

Dubai, UAE

About Smileneo

Smileneo is a health tech company enabling doctors to be part of the digitalisation of teeth straightening. We believe that high-quality orthodontics should be affordable and convenient. Smileneo Invisible Braces are durable, stain-resistant, and BPA- and phthalate-free, moving teeth gently to their desired position.

With fully digital processes and end-to-end 3D technology we provide a seamless experience without compromising on patient care. Our mobile application creates the next level of convenience by saving recurring clinic visits for the patient and allowing remote monitoring by their doctor.

What You'll Do

  • Lead and develop the brand management team
  • Be accountable for the global brand strategy
  • Act as a strategic consultant to the international growth team for adequate brand marketing strategies and planning
  • Shaping PR, social media and influencer marketing activities as well as marketing cooperations
  • Lead our offline marketing activities (planning, creatives, execution, measurement)
  • Take ownership of all TV campaigns (creation, execution, media and budget planning)
  • Ensure that our brand touch points fit our overall brand strategy
  • measure and track brand activities through KPIs

What You’ll Need

  • University degree in a relevant field
  • Several years of demonstrated success in brand marketing
  • The ability to adapt to a fast-paced environment with competing and ever-changing tasks and challenges
  • Experience with building and leading diverse teams
  • Understanding of the current marketing tools
  • Understanding of the needs of a digital business model (incl. performance marketing, conversion rate optimization)
  • Very good analytical skills and a conceptual thinking
  • A strong customer-focused mindset and a hands-on mentality

What we would love to see

  • Past experience working with multicultural teams
  • Experience working with dentists and doctors or in a beauty & health environment
  • Flexibility to travel within GCC
  • Fluent in English and Arabic

What we offer

  • Join the team of one of a fastest moving companies in the Middle East
  • Work with top-talents, ready to take on one of the most innovative sectors in healthcare
  • Get competitive compensation and equity in the business
  • Experience a collaborative work environment and positive culture
  • Be rewarded with highly attractive growth prospects including performance based fast promotion track
  • Get significant discount on our Invisible Braces treatment
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